Notus uses proprietary AI to create a rich customer fingerprint by unifying behavior, CLV, product affinity, and real-world signals. It runs securely within your infrastructure, delivering precise, private insights.
Dated approaches build a separate model for each task. A model for identity, another for churn, a third for lifetime value. These models can't learn from each other, resulting in a fractured view of your customer. This siloed analysis can't see how all the pieces of a customer's journey fit together, leading to:
It's time to connect the dots.
Our AI engines are designed to work in concert. Instead of building models in isolation, our approach allows them to share insights and learn from each other. This creates a powerful network effect where our understanding of one customer attribute—like their lifetime value—makes our predictions for another attribute—like their next purchase—exponentially smarter.
Move from siloed analysis to synthesized intelligence. Make smarter, faster, more profitable decisions informed by the complete picture.
Our platform simplifies the complex process of integrating and analyzing diverse data streams.
We seamlessly connect to diverse data sources – AI weather forecasts, search trend data, media platforms, alongside your CRM, sales platforms, and web analytics.
Our AI doesn't connect dots; it understands the entire constellation at once. It uses a unified approach to perform identity resolution, looking at every touchpoint simultaneously to decide which interactions belong to a specific customer. This method eliminates the guesswork of pairwise matching and builds a customer profile of superior accuracy from the very start.
Understand why trends are shifting and how to best respond for optimal outcomes (e.g., adjust inventory, refine ad targeting, predict churn risk).
Our platform offers unique capabilities designed to give you a competitive edge.
What: Unify fragmented customer data into a single, accurate profile across all touchpoints.
Benefit: Gain a true understanding of individual customer journeys and interactions, enabling precise targeting and personalization.
What: Analyze weather forecasts, search trends, economic indicators, and media spend to understand the world around your customer.
Benefit: Anticipate shifts in demand, optimize campaigns for current conditions, and proactively understand market pressures.
What: Our predictions are more accurate because our models learn together. When forecasting what a customer will buy next, the model is also informed by that same customer's churn risk and lifetime value. This creates a virtuous cycle of intelligence.
Benefit: Generate powerfully accurate predictions that are impossible with single-purpose models. Make more intelligent, profitable business decisions because your insights are derived from a complete and interconnected customer view.
What: Visualize the direct impact of macro factors on your core KPIs and customer segments.
Benefit: Make strategic decisions with confidence, backed by data showing the interplay of internal and external forces.
Notus delivers unparalleled insights by intelligently fusing macro signals with your granular data. Our unique embedded approach ensures maximum power, privacy, and efficiency.
See firsthand how Notus can transform your decision-making. Get a personalized demo tailored to your industry and challenges.