Identity Resolution with Context

Notus uses proprietary AI to create Customer DNA - a vector embedding that unifies behavior, CLV, product affinity, and real-world signals into a single, powerful representation. It runs securely within your infrastructure, delivering precise, private insights for segmentation and prediction.

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Is Your Intelligence Working in Silos?

Dated approaches build a separate model for each task. A model for identity, another for churn, a third for lifetime value. These models can't learn from each other, resulting in a fractured view of your customer. This siloed analysis can't see how all the pieces of a customer's journey fit together, leading to:

  • Inefficient marketing spend and missed messaging opportunities.
  • Reactive decisions instead of proactive strategies.
  • A fragmented understanding of the true drivers behind customer behavior.

It's time to connect the dots.

Notus: An Architecture of Shared Intelligence

Our AI engines are designed to work in concert. Instead of building models in isolation, our approach allows them to share insights and learn from each other. This creates a powerful network effect where our understanding of one customer attribute—like their lifetime value—makes our predictions for another attribute—like their next purchase—exponentially smarter.

Move from siloed analysis to synthesized intelligence. Make smarter, faster, more profitable decisions informed by the complete picture.

Abstract graphic representing the fusion of macro and micro data

From Complex Data to Clear Actions

Our platform simplifies the complex process of integrating and analyzing diverse data streams.

1
Ingest & Integrate

We seamlessly connect to diverse data sources – AI weather forecasts, search trend data, media platforms, alongside your CRM, sales platforms, and web analytics.

2
The Customer DNA Engine

Our AI synthesizes every touchpoint into Customer DNA - a vector embedding that encodes behavior, preferences, and context. By looking at the entire constellation of data simultaneously, we create a high-dimensional representation where similar customers naturally cluster together, enabling precise segmentation and powerful predictive intelligence.

3
Actionable Insights & Predictions

Understand why trends are shifting and how to best respond for optimal outcomes (e.g., adjust inventory, refine ad targeting, predict churn risk).

Unlock Deeper Insights with Context-Aware AI

Our platform offers unique capabilities designed to give you a competitive edge.

DNA-Based Segmentation

What: Customer DNA exists in vector space where mathematical distance equals behavioral similarity. Segments emerge naturally through clustering, revealing micro-segments and patterns invisible to rule-based approaches.

Benefit: Discover high-value segments automatically, create precise lookalike audiences, and personalize at scale using vector similarity - no manual rules required.

AI Identity Resolution

What: Unify fragmented customer data into a single, accurate profile across all touchpoints.

Benefit: Gain a true understanding of individual customer journeys and interactions, enabling precise targeting and personalization.

Macro Signal Integration

What: Analyze weather forecasts, search trends, economic indicators, and media spend to understand the world around your customer.

Benefit: Anticipate shifts in demand, optimize campaigns for current conditions, and proactively understand market pressures.

Interconnected Predictive Analytics

What: Our predictions are more accurate because our models learn together. When forecasting what a customer will buy next, the model is also informed by that same customer's churn risk and lifetime value. This creates a virtuous cycle of intelligence.

Benefit: Generate powerfully accurate predictions that are impossible with single-purpose models. Make more intelligent, profitable business decisions because your insights are derived from a complete and interconnected customer view.

Holistic Performance Monitoring

What: Visualize the direct impact of macro factors on your core KPIs and customer segments.

Benefit: Make strategic decisions with confidence, backed by data showing the interplay of internal and external forces.

Why Notus? Context & Control

Notus delivers unparalleled insights by intelligently fusing macro signals with your granular data. Our unique embedded approach ensures maximum power, privacy, and efficiency.

  • Unique Synthesis: Go beyond siloed analysis by combining external context with internal behavior for insights that are otherwise impossible to find. Understand the 'why' behind the 'what'.
  • Embedded Intelligence: Our AI operates directly within your infrastructure. Your data never leaves, ensuring maximum privacy, security, and control.
  • Deeper Accuracy & Efficiency: Leverage 100% of your data without complex ETL for superior predictions and reduced costs.
  • Action-Oriented: We translate these complex, fused data streams into clear, actionable recommendations that drive tangible business value.
Diagram showing an AI engine icon securely placed inside a database/cloud icon

Ready to Unlock the Power of Context?

See firsthand how Notus can transform your decision-making. Get a personalized demo tailored to your industry and challenges.

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