Unify fragmented customer records across touchpoints into accurate, persistent profiles. Notus Nexus powers privacy-first identity resolution inside your infrastructure, so you can improve data quality and activation readiness without shipping sensitive data to external systems.
Launch faster in Snowflake with deterministic + probabilistic matching, unified customer records, and durable IDs over time. Use the native app for the fastest path today, while keeping broader deployment options available.
Identity Resolution answers a foundational question: which records belong to the same customer? Notus resolves identities across devices, channels, and systems to create a trusted customer profile that downstream teams can use immediately.
Outputs include:
Many teams need clean profiles before they need advanced modeling. Notus Identity Resolution is designed to deliver immediate operational value on its own, while also creating a stronger foundation for future intelligence products.
Use these metrics to evaluate rollout performance and communicate value across engineering, data, and business stakeholders.
Track deterministic/probabilistic match accuracy and confidence thresholds by source pair.
Measure profile coverage, attribute fill rate, and duplicate reduction over time.
Monitor time-to-live, pipeline simplification, and operational latency improvements.
Quantify avoided replication, fewer external copies, and compliance simplification.
Identity Resolution runs on the same embedded runtime that powers the broader Notus product suite, without forcing you to buy more than you need.
Process data directly within your secure environment. No replication means reduced risk and easier compliance.
Eliminate costly data movement and reduce operational complexity with an embedded deployment model.
Go live in weeks, not months, with a streamlined integration approach that fits existing systems.
Handle billions of records while maintaining performance as data volumes and touchpoints grow.
Adapt to the data you have today without forcing rigid schemas before you can create value.
When you are ready for vector embeddings, segmentation, and predictive intelligence, add Customer DNA on top of your unified profiles.
Explore Customer DNAIdentity Resolution is the profile unification layer. Customer DNA is the optional representation layer that encodes those profiles into vector embeddings for segmentation, similarity, and prediction. You can start with Identity Resolution and add Customer DNA later.
Start with profile unification now, then expand into Customer DNA later if and when you need vector-powered intelligence.