Notus Nexus is the embedded runtime that powers standalone products like Identity Resolution and Customer DNA. It keeps sensitive data in your environment while enabling shared intelligence, lower data movement, and faster deployment across the product suite.
Traditional AI stacks force separate tools, duplicate pipelines, and fragmented outputs. Notus Nexus gives you an embedded platform layer so products like Identity Resolution and Customer DNA can stay distinct while still benefiting from shared intelligence and consistent deployment.
Deploy only what you need now, then add more capabilities on the same embedded foundation.
Standalone product for profile unification, resolved identifiers, and trusted customer records. Best for data quality, activation readiness, and privacy-first architecture cleanup.
Standalone intelligence product for vector embeddings, clustering, similarity search, and predictive features. Works best with unified profiles from Identity Resolution or an equivalent source.
Notus goes beyond simple analytics by integrating crucial real-world factors often missed by traditional AI:
By synthesizing these macro signals with your granular customer data, Notus provides a holistic view for smarter, proactive decision-making.
Our revolutionary embedded architecture deploys AI directly within your existing database or cloud environment. This isn't just a technical detail – it's a fundamental advantage:
Notus Nexus powers multiple products and workflows, translating complex data and AI capabilities into tangible business outcomes:
Discover high-value segments automatically through vector space clustering. Find lookalike audiences with mathematical precision and reveal micro-segments invisible to traditional approaches.
Generate highly accurate forecasts for CLV, churn risk, product affinity, weather sensitivity, and more, leveraging the full context of internal and external factors.
Unify fragmented data securely within your infrastructure and deliver accurate customer profiles that downstream teams and products can trust.
Use a simple conversational interface to build powerful, predictive audience segments based on behavior, purchases, context, and AI signals, ready for activation.
Leverage MMM insights and contextual data to optimize media spend allocation across channels, maximizing ROI and campaign effectiveness.
Automate ad targeting and budget adjustments based on real-time weather impacts or other contextual triggers, ensuring relevance and efficiency.
Visualize the interplay between external factors and your core KPIs through intuitive dashboards, enabling confident strategic decisions.
We will show where Identity Resolution, Customer DNA, and the Notus Nexus runtime fit in your architecture and what to deploy first.